When your own team can't navigate the product.
Meridian — visual walkthrough available on request
Results
60%
reduction in time-to-first-insight
44%
improvement in onboarding completion
First month
Time-to-first-insight measured via session recording median (FullStory). Onboarding completion rate from product analytics (Amplitude), first month post-launch vs prior month.
Situation
Four years of feature additions without a unifying design language had made the platform genuinely hard to use — even for the engineers who built it. Navigation operated under three separate conventions. Data arrived without hierarchy or primary action. Churn in the first two weeks was at a level the business could not sustain.
What we did
- 01
Rebuilt the information architecture from first principles, not from the existing structure
- 02
Established a data hierarchy model giving every view a single primary action
- 03
Created a 60-component design system covering every product surface
- 04
Shipped in three phases to avoid disrupting the existing user base
Tech stack
Walkthrough
Full build teardown and before/after demo
Video walkthrough
Full build teardown available on request
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