They had 40,000 customers and no post-purchase system.
Ember — visual walkthrough available on request
Results
28%
repeat purchase rate (from 12%)
90 days
£6,200
average monthly email-attributed revenue
34%
subscription attach rate on replenishment products
Repeat purchase rate from Shopify customer cohort report. Email revenue and subscription rate attributed via Klaviyo UTM tracking, 90-day post-launch window.
Situation
Ember made exceptional candles with a strong brand. They had 40,000 customers, an average repeat purchase rate of 12%, and no automated post-purchase communication. No welcome series, no replenishment flow, no abandoned cart sequence. Klaviyo was installed but had never been configured properly. We audited their list, built the full funnel, and launched in three weeks.
What we did
- 01
Full Klaviyo audit — list health, segment structure, existing flow review
- 02
Built 7-flow email funnel: welcome, abandoned cart, post-purchase, replenishment, winback, VIP, sunset
- 03
Subscription product configured via Recharge with bundle incentive
- 04
A/B tested subject lines and send times across 3 cohort segments
- 05
Monthly reporting dashboard with revenue attribution per flow
Tech stack
Walkthrough
Full build teardown and before/after demo
Video walkthrough
Full build teardown available on request
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