Brand & Digital·B2B SaaS·2024·8 weeks

Eight weeks from nameless to Series A ready.

StrategyBrandDesign

Arklen — visual walkthrough available on request

Results

Series A

closed three weeks after launch

5 weeks

from blank page to complete brand system

Situation

Arklen had working technology and a founding team that understood exactly what they were building. They had a term sheet pending and no brand — no name, no visual identity, no way to explain themselves to investors. Their Series A close was eight weeks away.

What we did

  1. 01

    Named the company and developed the complete verbal identity

  2. 02

    Built the brand system — logo, typography, colour, motion — in five weeks

  3. 03

    Designed and shipped the marketing site in three weeks, parallel to brand delivery

  4. 04

    Created pitch deck templates and investor materials as part of the final handoff

Tech stack

FigmaFramer (marketing site)Lottie (motion)Notion (brand documentation)

Walkthrough

Full build teardown and before/after demo

Video walkthrough

Full build teardown available on request

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